Our Story
Leading local is important to us.
Sereno is the largest, locally owned and operated, independent real estate company in Northern California. We have 16 offices and 530 agents serving Silicon Valley, the SF peninsula, Santa Cruz, the East Bay, Lake Tahoe, and Sierra Foothills.
Our founders wanted a real estate model that inspired agents and provided them with unparalleled support so they could care for clients in the best possible way. We place hyperlocal focus on the communities where we serve, live, work and contribute. This has created unique expertise and community intelligence that we use to benefit each and every client.
Our agent-driven Sereno 1% For Good Charitable Foundation is changing lives in local communities, and to date, generated over $3.8 million in charitable donations given to 246 local organizations.
Our Values
Independence is worth preserving.
Our independence matters more than our size. It allows us to prioritize our community involvement and better serve our agents and clients.
Social impact at the center.
Everything we do has a cause and effect. We maintain a responsibility to contribute to every community in which we operate.
Communities over shareholders.
If our business has to grow at the expense of the communities around us, it isn’t worth it. It is important to us to continually invest in building community.
Growth for the sake of bigger impact.
We grow our business to become a stronger, independent network of individuals who benefit as a result of more resources.